"c r o s s w o r d"

A two-location launch film created to introduce a new motorsport partnership through feeling rather than announcement. Built as a journey - inviting viewers into discovery rather than simply presenting information.

Concept, direction, cinematography, sound design, colour and edit by Louise Kelly.

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"Harlequin x UWR"

A three-part launch built around curiosity and movement - revealing a new motorsport partnership through fragments, energy and suspense rather than a traditional announcement.

From stop-motion transitions and tactile details to cinematic product reveal, the project was designed to feel considered rather than simply watched.

Concept, direction, film, edit, sound design and colour by Louise Kelly.

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"P a t i e n c e"

What happens when identity slows down - A personal narrative exploring injury, movement and the mental side of being unable to run.

Directed, filmed and edited by Louise Kelly.

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